In this post, we outline five proven tactics to build a reliable pipeline of qualified leads using LinkedIn outreach and cold email — including templates you can reuse today.

Start by defining your Ideal Customer Profile (ICP) and target accounts. Optimize your LinkedIn presence to establish credibility, then craft short, personalized connection messages that lead into a value-first follow-up sequence by email.

Measure reply rates, meetings booked, and pipeline value to iterate on messaging and targeting. Small A/B tests on subject lines and opening messages often yield the biggest improvements.

Lead Generation Playbook for B2B SaaS

Use a hypothesis-driven approach: prioritize accounts by fit and intent signals, run small experiments on messaging, and scale the sequences that convert.

• Define your Ideal Customer Profile (ICP) and target list.
• Optimize LinkedIn profile and company page for credibility.
• Use short, personalized connection messages and follow-ups.
• Track metrics and iterate on subject lines and messages.

Focus on tracking meetings and pipeline impact; attribute wins so you can double down on channels and sequences that produce qualified pipeline.